Level 3 Digital Marketer Apprenticeship Standard

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Roles/Occupations may include: Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

COMPETENCIES

• Written communication
• Research
• Technologies
• Data
• Customer service
• Problem solving
• Analysis
• Implementation
• Digital analytics
• Decision making

KNOWLEDGE

• Principles of coding
• Marketing principles
• Customer lifecycle
• Digital and social media strategies
• Digital etiquette
• Digital platforms
• Digital security

BEHAVIOURS

• Logical and creative thinking skills
• Analytical and problem solving skills
• Ability to work with a range of internal and external people
• Can use own initiative
• Maintain productive, professional and secure working environment
  

On-the-job training will involve practical observation with questions and answers and professional discussions supported by portfolio of evidence along with learning in the workplace. Off the job learning at HBTC may include sessions at the training centre, with follow up tasks being assigned in the workplace, time for assignments and research and specific training within the workplace.

One of the great things about this Apprenticeship is that it is work-based, so your allocated Assessor will visit you in the workplace on a regular basis to guide you through this qualification. If you're not exempt from English, IT and/or Maths, you'll need to come to our Training Centre to do your functional skills preparation, revision and exams. Every effort will be made to make sure that any training outside of your workplace is carried out at a convenient time for you and your employer.

Individual employers will set the selection criteria, but this might include relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.

This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration.

Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.